Job title: Marketing Analyst - B2C
Job type: Perm
Emp type: Full-time
Industry: Non-IT Business Products and Services
Salary type: Annual
Salary from: GBP £40,000.00
Salary to: GBP £45,000.00
Location: Barnstaple
Job published: 03-08-2026
Job ID: 55413

Job Description

Marketing Analyst - B2C

Home based/UK

£40,000-45000 Plus Benefits

My client specialise in securing continuing Healthcare funding for who people who require treatment, are looking to recruit a 

Marketing Analyst is responsible for collecting, analysing and interpreting marketing and business data to provide insights that drive customer acquisition, engagement, retention and revenue growth. The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment.

Responsibilities:

Marketing Performance Analysis

  • Analyse marketing campaign performance across digital and traditional channels.
  • Monitor key performance indicators (KPIs) including:
    • Lead volume
    • Cost per lead (CPL)
    • Cost per acquisition (CPA)
    • Return on investment (ROI)
    • Conversion rates
    • Customer lifetime value (CLV)
  • Produce regular reports, dashboards and performance reviews.
  • Identify trends, opportunities and areas for improvement.

Data Management & Reporting

  • Collect and validate data from multiple sources including CRM systems, Google Analytics, advertising platforms and marketing automation tools.
  • Develop automated reporting processes and dashboards.
  • Maintain data integrity and ensure accurate reporting.
  • Present findings and recommendations to stakeholders in a clear and actionable format.

Customer & Market Insights

  • Analyse customer behaviour, demographics and buying patterns.
  • Conduct segmentation analysis to support targeted marketing campaigns.
  • Monitor market trends, competitor activity and industry developments.
  • Support market research initiatives and customer surveys.

Digital Marketing Analytics

  • Track website performance using analytics platforms.
  • Analyse user journeys, conversion funnels and campaign attribution.
  • Evaluate SEO, PPC, social media and email marketing effectiveness.
  • Support A/B testing and conversion rate optimisation initiatives.

Strategic Support

  • Support annual marketing planning and budget allocation.
  • Provide insight into channel performance and future investment opportunities.
  • Help forecast lead generation, acquisition costs and campaign outcomes.

Skills required:

  • Minimum 2 years' experience in a marketing analytics or marketing insights role.
  • Experience working with CRM and analytics platforms.
  • Strong understanding of marketing metrics and campaign measurement.
  • Experience producing reports and presenting insights to stakeholders.
  • Experience with marketing automation platforms.
  • Experience within a lead-generation or service-based business.
  • Knowledge of customer journey mapping and attribution modelling.
  • Advanced Microsoft Excel skills including pivot tables, lookup functions and data modelling.
  • Strong numerical and analytical capability.
  • Understanding of database principles and data visualisation.
  • Experience with Google Analytics, Google Ads, Power BI/Tableau, CRM systems (e.g. Hubspot, Zoho, Salesforce)