emb
Job description
Marketing Executive
February 2024 | Version 1.0
embridgeconsulting.com
Job description | Marketing Executive
Embridge Consulting (UK) Ltd Page 1
embridgeconsulting.com 16.6.23 | V1.0
Notices
Whilst every effort has been made to ensure this document is accurate and up to date, the
information is subject to change without notice. Embridge Consulting (UK) Limited assumes
no responsibility for any errors in this documentation.
All brand names, company logos and product names are trademarks or registered
trademarks of their respective owners.
Copyright notice
Copyright © 2024 Embridge Consulting (UK) Ltd
Subject to the express provisions of this notice:
Embridge Consulting (UK) Ltd together with our licensors, own and control all the copyright
and other intellectual property rights of the material herewith; and all the copyright and
other intellectual property rights are reserved.
Copyright licence
You must not: reproduce this content in whole or in part; disclose, divulge, or otherwise
make available to a third party; sell, rent or sub-license; redistribute material from this
document, save to the extent expressly permitted by this notice.
Acceptable use
You must not: Use this documentation in any way that is unlawful, illegal, fraudulent, or
harmful, or in connection with any unlawful, illegal, fraudulent, or harmful purpose or activity;
You may only use this documentation for the Company or organisation it was intended for.
Job description | Marketing Executive
Embridge Consulting (UK) Ltd Page 2
embridgeconsulting.com 16.6.23 | V1.0
1. Role details
Job title: Marketing Executive
Main purpose of
job:
The Marketing Executive will work closely with the Sales and Marketing team to
deliver demand and lead generation activity that supports pipeline generation
and brand awareness in line with defined targets and goals. This role is
responsible for contributing to a compelling programme of marketing activity
to achieve prospect and customer engagement. The postholder will also have
the opportunity to contribute to planning future marketing activities.
This is a ‘hands on’ position requiring commercial awareness, creativity, a pro-
active approach, and excellent organisation to ensure Embridge’s marketing
activities are impactful, of high quality and meet defined objectives. The
Marketing Executive should have digital marketing experience and be
comfortable working both on their own initiative and in a virtual team
environment. Support will be provided to them develop new and existing
marketing skills as required, as well as industry and product knowledge if
needed.
Although the Marketing Executive sits within the Sales and Marketing team,
they will also work closely with the wider Embridge team, including Product
Development, Professional Services, and Business Change and Digital Adoption,
drawing on their specific expertise and insight as needed.
Working across the full marketing mix with a focus on digital but also including
off-line marketing activities such as events, this is a key role in a growing team
and is an opportunity to make a truly positive impact.
Responsible to: Marketing Manager
Responsible for: N/A
Liaison with: Senior Team, internal staff members and associates across all departments,
customers contacts, suppliers, and partners of the business.
o Main tasks of the role
Item Description
1.
Contribute to the planning and execution of marketing campaigns in-line with the
Embridge strategy and plan, making use of the full range of online marketing tactics as
appropriate for the specific audience and message.
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Job description | Marketing Executive
Embridge Consulting (UK) Ltd Page 3
embridgeconsulting.com 16.6.23 | V1.0
2.
Support and manage the execution of relevant events in-line with the Embridge
strategy and plan. This could be external such as industry events, trade shows, and
partner events, or internal such as webinars and Embridge-hosted events.
3.
Work with subject matter experts across Embridge, and externally where appropriate, to
create new and compelling content (blogs, eBooks, videos, webinars, newsletters,
emails, landing page content, etc.) and repurpose existing content, in-line with
campaigns and overall marketing plan. This should support building and maintaining
product, service, industry and market knowledge.
4.
Work with the sales team to manage and maintain up-to-date and accurate contact
and company data in the HubSpot CRM system to support outreach campaigns and the
wider business strategy, working towards a ‘single source of truth’ for our customers.
5.
Use the marketing automation system to maximise efficiency across campaign content
and execution, for example automating and scheduling emails, building landing pages
and social media management.
6.
Work with other members of the marketing team to develop and manage digital
activity and campaigns using appropriate techniques including but not limited to
advertising, re-targeting, SEO, working with third-party publications and social media.
7.
Support a regular programme of social media activity including writing and scheduling
(via HubSpot) new posts covering Embridge’s brand and campaign messages as well as
identifying relevant industry and partner content to share. This includes reacting,
engaging and commenting on/with other content where appropriate and supporting
appropriate reporting.
8.
Be responsible for the website maintenance and update of the Embridge website,
including but not limited to posting news, updating training information, adding new
products and services and updating available jobs.
9. As required, work closely with HR, contribute to internal communications and employer
brand initiatives.
10. As required, contribute to PR activities in liaison with the marketing team and external
PR agency.
11.
As required, undertake competitor analysis, market and customer research to provide
insights, inform and validate new product and service initiatives, working closely with
the product team as appropriate.
12. Contribute to the evaluation of marketing activities to understand engagement and ROI
and use this information to continually improve Embridge’s marketing effectiveness.
This role will be critical to supporting a wide range of on and offline marketing activities to
drive engagement and ultimately, pipeline for the business. As such, the above is not an
exhaustive list of duties and you will be expected to perform different tasks as necessitated
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Charlotte Compton
Highlight
Job description | Marketing Executive
Embridge Consulting (UK) Ltd Page 4
embridgeconsulting.com 16.6.23 | V1.0
by your changing role within the organisation and the overall business objectives of the
organisation.
Please see overleaf for person specification and job description approval and acceptance
Job description | Marketing Executive
Embridge Consulting (UK) Ltd Page 5
embridgeconsulting.com 16.6.23 | V1.0
2. Person specification
Job title: Marketing Executive
Attributes / Skills / Qualifications / Requirements Essential Desirable
At least 2 years’ experience of in a marketing role ✔
Demonstrable understanding of marketing principles, channels and tactics ✔
Demonstrable ability to work on your own initiative and pro-active approach ✔
Demonstrable track record of delivering a variety of impactful marketing
activities driving lead generation and brand awareness ✔
Ability to build relationships with clients, colleagues, and partners ✔
Excellent and clear verbal and written communication with the ability to
communicate to all audience levels across businesses, organisations, and
external contacts
✔
Highly organised with an excellent attention to detail ✔
Experience of managing competing priorities and deadlines ✔
Demonstrable experience creating informed and compelling content ✔
Commercial awareness and results-orientated ✔
Customer focus ✔
Experience liaising and negotiating with external suppliers ✔
Understanding of Public Sector or NHS market ✔
Experience working with email, marketing automation and CRM tools,
HubSpot experience a distinct advantage ✔
Experience working with analytics tools such as Google Analytics and Google
Data Studio ✔
Experience using content management systems, WordPress experience a
distinct advantage ✔
Hands-on knowledge of digital advertising channels, such LinkedIn
advertising, Google Ads and Adwords ✔
Knowledge of SEO techniques ✔
Knowledge of Adobe creative suite, in particular InDesign, Photoshop and
Illustrator would be an advantage ✔
Degree level educated ✔
Job description | Marketing Executive
Embridge Consulting (UK) Ltd Page 6
embridgeconsulting.com 16.6.23 | V1.0
Achieved at least 3 ‘A’ levels or equivalent educational level qualification ✔
Strong ambassador of Company values and ethos ✔
Ability to meet targets, deadlines, and work well under pressure ✔
Ability to work as part of a team and on own initiative ✔
Ability to be flexible, adaptable and follow procedure ✔
Competent in the use of IT systems, including but not limited to Excel,
PowerPoint, Word, and Outlook ✔
Please see overleaf for job description approval and acceptance
Job description | Marketing Executive
Embridge Consulting (UK) Ltd Page 7
embridgeconsulting.com 16.6.23 | V1.0
3. Approval and acceptance
Job description approved by
(name): Faye O’Connell
Date: 09.01.25
Countersigned by (Manager’s
name)*:
(Please print)
Manager’s countersignature:
Date:
Employee’s name:
(Please print)
Employee’s signature:
Date:
* There may be occasions when the job description will be countersigned by a member of the Senior
Management Team on behalf of the Line Manager.